Web-based CRM solutions can elevate a marketing strategy, unlocking powerful advantages that enable more effective relationship building with job candidates.

More about web-based CRM solutions

Web-based Candidate Relationship Management (CRM) solutions are a class of software solutions that helps to better manage candidate relationships during the recruitment process. It is delivered via the SaaS, or Software as a Service, software delivery model and brings forth benefits due to its distributed nature. The maintenance and updates of the software, and of the infrastructure on which it runs, are the responsibility of the provider and not the client organisation.

Additionally, you don’t need to worry about the high initial cost of setting up a software system as these cloud-based solutions are available via a monthly plan. This plan can be easily adjusted as per your requirements, meaning that it is quick and easy to increase or decrease the services you can access according to demand. As a result, this means you need only pay for what is going to be used, rather than ending up with more costly licenses than you require.

How do web-based CRM solutions help with recruitment marketing?

Web-based software can help you manage the recruitment process, building better relationships with candidates as a recruitment campaign is in progress. It achieves this in several ways.

Firstly, the recruitment market is becoming increasingly competitive. Maintaining the interest of candidates on their journey through the recruitment process is vital to success. CRM software helps do this by ensuring timely communications at regular intervals.

For larger recruitment campaigns, it can be difficult to keep track of each individual. CRM software can help you to ensure that candidates are contacted automatically, and yet in a personalised way.

It is also true that CRM software harnesses the power of large and centralised stores of candidate data. This data underpins the functionality of the software, informing the recruiter of facts about candidates and their particular recruitment journey. It is this data that is combined with a variety of tools that are used to effectively market the company to candidates.

Additionally, the organisational capabilities of these solutions mean that the data held on candidates can be used to the maximum possible benefit. For example, segmentation of users into groups based on particular metrics by which the recruiter wishes to categorise them.

Furthermore, a new recruitment campaign can make use of data stored in the CRM by identifying past candidates who may be a good fit for the job. It is often the case that past applicants go on to become excellent placements in another role later. This is a valuable source of data that will help elevate your recruitment marketing campaigns, utilising data that has already been collected.

To conclude, a recruitment marketing campaign will benefit from using a web-based CRM software solution. Getting the right communications to the right candidates at the right time helps drive engagement with the agency and its clients and gives a competitive edge.