Social recruitment is by no means a new tool for the recruitment industry.
There has been a marked rise in the popularity of LinkedIn, Twitter and Facebook in recent years and a large number of recruiters and HR professionals are now utilising it for job posting purposes.
Social recruitment can be a useful way of tapping into a group of potential candidates who aren’t actively seeking a new role but may consider a change if the right opportunity came along.
Social media also allows you to target your vacancies more by allowing you to share your vacancies within LinkedIn Groups. You can also use other social recruitment tools to target your vacancies, such as Twitter hashtags or asking any employees who currently work in a similar role to share the vacancy to their connections.