CRM or Candidate Relationship Management software is a specialised type of recruitment software which can oversee the complete recruitment process, enabling recruitment businesses to build and maintain relationships with candidates. It is becoming commonplace for recruiters to use Recruitment CRM software in the UK as it can be beneficial to all parties, allowing recruitment firms to treat candidates as customers and manage all stages of the recruitment process accordingly.
What is CRM software?
Candidate Relationship Management software grew out of a need for specialised software which was more than simply a static system of candidate information records. Historically, recruiters would have organised and managed the recruitment processes armed with a Rolodex, business cards, spreadsheets, e-mail client and file of CVs.
Now, with new technology developing in the market, applicant tracking systems have developed into fully equipped dynamic systems with automation processes and workflows. These integrated systems allow the entire recruitment process to be tracked and managed from initial contact through to job offer.
The core of a recruitment CRM system involves the storage and management of data relating to the hiring process. In addition to traditional information such as client contact details, a recruitment CRM system also includes extended agency information, such as applicant details, full details of each applicant and the associated communications, job applications and meeting histories.
Recruitment CRM systems can facilitate contact between your business and other parties too including business partners, vendors and affiliates by acting as a contact management system which incorporates information which can be categorised and labelled.
How can recruitment CRM software help recruitment businesses?
Sophisticated recruitment CRM software in the UK enables recruiters to carry out their daily tasks effectively and efficiently. CRM software can track client and candidate communications and interactions, backed by additional functionality such as e-mail integration and automation. Building a good relationship with clients is central to any recruiter’s role and recruitment CRM systems improve client engagement.
The software can allow records to be edited and can provide reports and analytics data in order to enable recruiters to measure overall performance in a variety of ways. Because the entire recruitment process is streamlined, using CRM software can solve common problems in recruitment businesses such as needlessly protracted or poorly organised hiring processes which take up too much staff time, together with communication and collaboration issues.
Cloud-based CRM systems can be accessed from anywhere and at any time provided that there is an internet connection. These systems are particularly beneficial to recruitment firms as they facilitate easy collaboration between parties whilst providing enhanced security in comparison with many on-premise solutions.
Recruitment CRM software can, therefore, enable recruiters to work effectively and efficiently by improving communication and collaboration, enhancing relationships, saving time, and enhancing client and candidate experiences. If a recruitment firm functions more effectively and efficiently, the business can place more candidates and ultimately drive higher revenues, market share and improved profitability.