We all use text messaging and social media on our smartphones in our personal lives, staying connected with up-to-the-minute updates. In business, smartphones have become an essential communication tool. It’s no surprise, then, to find that as many as 90% of jobseekers consider their smartphones to be a critical tool in their job searching efforts.

Using their mobile phones means they can conduct their job searches on the go, such as at lunchtime or on the daily commute. While the lockdowns of 2020 and 2021 have changed the way many people work, the smartphone is still the device of choice for jobseekers as it’s with them wherever they go; they can submit an application or schedule interviews in situations that may be time-critical. Developing a mobile-friendly recruitment strategy can create an efficient and seamless experience.

Mobile based recruitment strategy

To reach and engage with all prospective candidates, companies need to make sure they have a mobile based recruitment strategy. A strategy that’s not mobile-friendly can mean that up to a fifth of potential applicants could be lost. It makes sense to be able to reach every potential candidate to grow your pool and keep them in the loop, whatever stage they’re at in their job search. This means providing a mobile experience through building mobile-responsive websites and apps with communication features for smartphones as well as the ATS features you’d expect with any non-mobile platform. In recruitment, speed in the hiring process is essential. Finding the best candidate or the best business for the perfect match first counts; the recruiter with the strategy that connects more with mobile users will have that competitive edge.

Keeping candidates connected

Candidates are busy people. Searching and applying for jobs can be a full-time effort on its own, and it’s even more challenging to squeeze their searching around their existing working hours. Even without a mobile-integrated ATS, a simple text response to inform them whether they’re successful or not will let them know you consider their time to be valuable. Getting back to your applicants quickly means they’ll be able to prepare for the next stage in their hiring process or focus on other opportunities.

More than 80 percent of candidates want the hiring process to conclude within a month. While it may not be possible to control hiring timescales, quick responses will enhance the candidate experience, develop a good relationship, and boost your reputation through recommendations. It will also mean candidates are less likely to lose interest and apply for alternative positions.

Moving to a mobile based recruitment strategy benefits recruiters, hiring managers and candidates. An ATS with mobile-friendly features will reach out to a wider market of potential candidates, keep them engaged while they’re actively searching, and enhance their experience as they move through the hiring process. This trend will continue to grow as more candidates use mobile job searches and businesses depend on recruiters with a mobile friendly recruitment strategy.