1. Write your opinions. Sounds obvious doesn’t it? People like blogs because they are written by people and not corporations so make sure you make your opinion known. Don’t fall into the trap of descriptive writing where you are not actually expressing your opinion, just giving a version of events.

2. Write with the reader in mind. Ensure your key audience is being catered for by keeping it on topic. Remember WIIFM, marketing jargon for What’s In It For Me? Your reader will read your post looking for what’s in it for them.

3. Keep it short and simple. Most people scan articles rather than read them from beginning to end. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks.

4. Structure your posts. Guide your reader through the post with sub headings, bullet points and images to ensure you reader doesn’t get bored. Most people have a short attention span when reading on the net, your blog post is no exception.

5. Link it up. Not all blog posts will necessitate linking but if you have the opportunity make sure you provide links to other relevant posts and websites. Linking builds credibility and helps you build a network of others who will in turn, link back to your blog.

6. Get people to comment. Getting readers attention will require something of a snappy or controversial headline and equally punchy writing. Create a strong argument, stick to one side of it and let the readers debate for themselves in the comments section. Also add a question at the end of the post. This will encourage discussion.

7. Litter the post with Keywords. Include keywords that are on topic and secondly that readers would potentially search for. Keywords scattered throughout the body text and headers will be picked up by the search engines and will improve your rankings. Do ensure that the keyword placement is natural though, if not it could have the opposite effect.

8. Write like your speaking to one person. Good writing keeps an individual reader engaged by writing as if they are speaking to them face to face, in a conversation. Keep it specific with the five W’s, Who, What, Why, When and Where.

9. Stick to one style. When you’ve created a readership, your audience will want to know what to expect. Once you’ve got your preferred style, stick to it.

10. Edit. Just as important with any other piece of writing, edit, proof read, look for typos and grammatical errors. Respect your readers by polishing and fine tuning your writing to ensure it is fit for publishing.

If you would like to know more about how Chameleon-i can help your business harness the power of social media or integrate a blog into your website speak to your account manager today.