One Marketing Strategy You Should Be Using in 2016

Marketing your business effectively is crucial to keeping the job roles coming in and your recruitment management software full of the best candidates. While we may already be in the second quarter of 2016, it is never a bad time to review your marketing strategy to see if you can refine things to get better results in terms of brand awareness, leads, and visits to your website. There is one trend in marketing that savvy businesses have been adopting so far this year, that could open up some great possibilities for you, and the good news is, it is very cost effective and easy to implement. It is, in essence, diversifying your social media presence.

Why Your Existing Social Media Accounts May Not Be Enough
Telling you that your business needs a Facebook page and a Twitter account may have been new, useful advice a few years ago, but now, this is almost as redundant as telling you you need a website. However, Facebook, Twitter and LinkedIn, the original staples of social media marketing for recruitment businesses, may no longer be enough. Facebook has changed the way it displays things in users’ news feeds in the past few years, meaning they no longer see everything from all of the businesses they may have liked (what they see is decided by a complicated algorithm nobody outside of the Facebook organisation knows, based on things and people they have recently interacted with and how popular posts are). This means that outside of paid advertising on Facebook, Facebook marketing is much less effective than it once was. On Twitter people still see everything, but most people follow so many accounts it is impossible for them to actually read and digest it all.

Other Reasons to Diversify
The fact that Twitter and Facebook may not be getting your messages across as effectively anymore is not the only reason to consider diversifying your social media presence onto other networks. Facebook is seeing a drop in popularity among younger users, who seem to be adopting networks like Snapchat instead – if you recruit mainly for graduate or entry level jobs, you’ll want to reach this market. Additionally, on other networks you will find it is less competitive, and you can more readily identify target audiences not by what they post on the network, but by which networks they use.

Learn About Other Social Networks
Choosing which social networking platforms to invest your time in marketing on requires you to know about the various popular networks that are in use. There are lots of them, with the well known ones like Instagram, Pinterest, Reddit and Tumblr being just the tip of the iceberg. If you specialise in a certain industry, you’ll probably find networks or subnetworks that are especially popular with the kind of candidates you look for, for example programmers and other IT specialists tend to be users of things like Stack Exchange which, while not explicitly a social network, can be a place where you can make yourself known.

Smaller social networks and forums on the web are a great place to promote your brand and connect with people, so this year, don’t limit yourself to Facebook and Twitter!