|Top 10 Tips to kickstart your social media|
|1. Start small. Pick a platform to start with and grow from there. Everyone wants thousands of followers, hits and fans on multiple social media channels but it takes time to develop a fan base and they may not all work for you. Start with one and ensure that you spend time on it and build on the ones that are working for you. Don’t spread yourself so thin that you don’t have the time to do it justice. Twitter is especially great for recruitment because of the openness and no restrictions on contacting individuals.
2. Develop your online personality. What do you want people to know you for? It’s an important question to ask yourself and to build into your online strategy. You may have a niche recruitment business in one sector, so ask yourself, who am I wanting to help and engage with? Then ensure that your communications have a personality that people want to get to know and use.
|3. Be personable. It’s easy to fall into the trap of hiding behind the corporate façade than getting personal. If you want to use social media successfully, you’re going to have to strip away some of that in order to get to know others and be likeable. People like engaging with people, not businesses.
4. Listen. Figure out how and when you can participate in conversations. Then go about giving good quality input. Social media is not about advertising and people don’t want to hear about how great your services are. They want to know how you can help them solve their problems.
5. Quality over quantity. Treat your tweets and posts the same as you would a blog post or press release. Don’t feel the need to endlessly post for the sake of appearing to be active. Also be careful with spelling and swearing, don’t be sloppy, edit your social media content with care and attention.
6. Convert your current clients with incentives. If you already have an existing client base get them involved. Offer incentives ; a piece of content, a white paper, or a special offer in exchange for following you on a social media platforms such as Facebook and Twitter.
7. Get everyone involved. Culminate a social media culture in the office and get everyone involved. Make social media and posting news and ideas part of everyone’s day. Spread out the responsibility, rather than leaving it to one person. The benefit is more varied and regular posts.
8. Integrate Facebook in your communication. Integrate Facebook with other online marketing activities like e-mail and your blog, because people like to subscribe or show their affinity in different ways. Add a clear Facebook link on your homepage, throughout your website and on your blog. It’s the simplest way to ensure visitors can connect with you socially via Facebook.
9. Help others. Don’t try and build your companies online brand alone. Help others by retweeting people’s tweets, look for opportunities to give credit to others in a blog post, offering expertise on the comments section and give tips. Most importantly give with no intention of getting anything in return. It’s a long term strategy but it does work.
10. Social media doesn’t replace traditional communication. Many social media gurus will tell you that traditional marketing is dead. As important as it is to embrace the social aspect of marketing online, make sure your marketing strategy is balanced by communicating in all the other channels too such as email, print, PR and advertising in relevant publications.
To find out how Chameleon-i can help you with your social media campaign and how to automate posting your vacancies to your social media accounts speak to your account manager today.