If you’re new to the recruitment and staffing world or internet-wary, then you’re probably wondering why you need a website.
Here’s your chance to find out now why your organisation could benefit from having its own little piece of the web today.
Before I continue, you know that Chameleon-i makes websites? There are lots of affordable options to help you win customers and clients.
So, here’s why you need a website:
The homepage on your agency website is a shop window
‘Window dressing’ refers to the creation of an attractive display in a shop window. Your homepage is just like a shop window – and discovering the rest of your pages are just like walking through a shop.
As a shop, it’s important to be clear, so that the visitor can easily decipher what your organisation is all about – in your case, recruiting and staffing.
Try to keep your website:
A clean and organised website is a joy to browse. Users appreciate a nice, easy navigation which enables to find what they’re looking for, quickly.
Think back to a time when you were confused by a website. You probably grew frustrated and most likely clicked back to your Google search engine page to find a more suitable website. Try to keep this in mind when designing the layout of your website.
Creating an enticing and attractive website (not just in design, but also in the copy chosen), is also important. It’s your job to make the visitor feel at ease and positive about their experience with your recruitment agency.
You have 50 milliseconds to make a good first impression on your web visitor, so why not make it the best it can be?
Attract applicants + clients via your recruitment website
Having a website, (especially a good looking one) can help your recruitment agency to gain new customers and clients.
People are often curious to see what a business is about and to do this, the first thing they can do is look at their website. If you can’t find one, your business may be perceived as backward, small-time, or untrustworthy.
Build trust in your organisation
75% of online users admit that site design will affect the way that they judge an organisation.
If a job seeker looks at your website, you want them to trust you. After all, your services could mean huge life changes for them, so you want them to be comfortable in dealing with you and giving you their data.
I’ve written all about how to build a trustworthy site – with seven expert tips to get you thinking.
Owning a website gives you the chance to show off
Take pride in what you do and show off how great you are on your website.
Fill it with nominations, awards, expert opinions, wonderful advice – show the world what you have to offer.
Communicate with visitors + achieve business aims
So, you’ve got your own space on the web – now what? It’s time to make sure your website is helping you achieve business aims.
It’s time to get your website working for you.
Whether it’s speaking to a User Experience (UX) or User Interface (UI) designer, or a conversion optimiser, it’s important that you lay your product out clearly and get the most out of your website.
Above all, visitors must be able to understand the product and what you’re offering.
It’s also a chance for you to collect information on the visitors who land on your website. Ask them what they’re looking for through surveys – allow them to contact you, answer their questions.
Make sure you’re providing them relevant information and make the time on your web pages worthwhile.
It’s marketing time
In making a successful website, you will need to enter the world of digital marketing. In doing so, your message can be seen through:
- Onsite marketing
- Search Engine Optimisation (SEO)
- Social media
- External websites
- E-mail campaigns
- Mobile Apps
Onsite marketing is all about optimising your website to make sure you’re attracting and keeping visitors onsite and funnelling them to where you want them to be.
Search Engine Optimisation (SEO) is all about optimising your web content for search engines. This is achieved by creating useful, clear web copy and adhering to technical best practices.
Social media marketing is not just limited to Facebook. Twitter, LinkedIn, Pinterest, Instagram – it’s all there to be used as part of your marketing strategy.
A big part of SEO is gaining links from external websites back to your own. The more ‘popular a website is seen’, the more this link is worth.
E-mail marketing is a serious thing. This channel gets you in their inbox and in their head. Once you’ve got visitors signed up, it’s up to you to reel them in.
Maybe you have a mobile app idea – it’s just another clever way to communicate with users.
A final word
By now, you’ll probably have realised that your recruitment agency needs a website. Chameleon-i have plenty of affordable website solutions available, so why not look today?